Maryam Wazirzada is iris’ co-founder and managing partner. She has more than 20 years of marketing experience with specialized expertise in brand activation and management training. Maryam’s passion is understanding human behavior—whether in the marketplace or the workplace. As a certified trainer for Franklin Covey South Asia, she has worked with some of the region’s leading companies to tap into their employees’ deepest motivations and empower individuals and teams to peak performance. As a marketer, she has designed some of the industry’s most innovative and effective market research studies, both qualitative and quantitative, to uncover insights into consumer behaviors and preferences.

Maryam leads iris’ training and human resource functions, customer care, and promotions planning as well as iris’ corporate administration and finance. Along with her business partner Huma Maqsood, Maryam co-leads the mystery shopping department and the business development and client relationship management functions as well.

Maryam appears frequently as a speaker and panelist at high-profile national and international conferences, and is a guest lecturer at the graduate school of Lahore School of Economics. She earned her second master’s degree in business administration in 2011 from the University of Melbourne.